营销策略中的顾客满意度研究【外文翻译】

1、外文翻译MarketingCustomerSatisfactionMaterialSource:《MarketingCustomerSatisfaction》Auth:RalfBuckleyMarketingCustomerSatisfactionSincethe20thcenturysincethelateeightiesthecustomersatisfactionstrategyisincreasinglybecomingbusi

2、nesshasmecustomerssharetheoverallbusinesscompetitiveadvantagemeans.Firstcustomersatisfactionstrategyistogetamodernenterprisecustomers“moneyvotes“magicweaponWiththechangingtimesthegreatabundanceofmaterialwealthofsocietycu

3、stomersinthemainconsumerdemacrossthematerialhasalackoftimethenumberoftimesthepursuitthepursuitofqualitytimetotheeightiesofthe20thcenturyenteredtheeraoftheendconsumersentiment.InChinawithrapideconomicdevelopmentwehaverapi

4、dlybeyondthephysicalabsenceofthetimesthepursuitofthenumberoftimeseventhepursuitofqualityageofemotionstodaygraduallyintotheconsumerera.Spendingtimeintheemotionthecompanyssimilarproductshavealreadyreachedthesametimehomogen

5、eouswiththeenergythesamepriceconsumersarenolongerpursuethequalityfunctionalitypricebutthecomftconveniencesafetycomftspeedjumpactionenvironmentalprotectioncleanhappyfunetc.consumersareincreasinglyconcernedabouttheproductw

6、hetherftheirownlifeenergyenrichcomftbeautyspiritualqualityexceedconsumerexpectationsinthepresalesaleaftersalesserviceadvice.Inotherwdspeopletodayarelookingfisa“psychologicalsatisfactionasenseoffulfillment“thecommodityhig

7、hvalueaddedgoodsservicesthepursuitofvaluessenseofdiversityindividualitytheintangiblesatisfactionofthetimehascome.consumersadapttochangesinthevalueofthepursuitofcompetitionbetweenenterprisesbutalsofromproductcompetitionpr

8、icecompetitiontechnologicalcompetitionadvertisingcompetitionbrimagedevelopmentofcompetitiontothecurrentcompetitioncreditcompetitionculturalcompetitionservicecompetitioncompetitionthatresearchdirectcontactwithconsumerscus

9、tomerfeedbacketc.toundersttherealityinallaspectsofcustomerneedspotentialneeds.Relyontheloyaltybusinesssalessatisfactionservicepersonnelregularcomprehensivequantitativedeterminationofcustomersatisfactionindertoaccuratelyg

10、raspthebusinesswith“customersatisfaction“thegapbetweenobjectivespriityareastofurtherimprovethebusinessactivities.Relyonthecpatecultureofhighaffinityhighlyefficientmanagementfullhumantomakejointefftstoprovidecustomerswith

11、highvalueaddedproductshighlevelsoffamilylikeservicetowincustomerschangingupgradingsatisfactionwinmesharemanycustomers.SuchasHaieralwaysputcustomerneedsfirststinthecustomerpointofviewofproductdevelopmentdesignpersonalized

12、humanizedusefulproductsfromthepullscreenTVstothelatestreleaseof“TaiwandoesnotblinkofaneyefcolTV“smallhrubasmallchildprodigywashingmachinewashingmachinessmallrefrigeratsPrinceto“wisdomeye“inverterairconditionerthesystem17

13、hoursfroma“Mikefreezer“toaftersalestopstarservicetomeetcustomerneedsbothareprovidedtothesatisfactionThevalueofproductsservices.AnotherexampleisMicrosoftsproductsarefocusedoneachofthewldsmosttalenteddeveloperstointroducee

14、venbetterthantheproductscustomerswantwhilethefmationofglobalsalesofeconomyofscalethelowestprice.ThisisMicrosoftssecretofsuccessin20years.Insummaryemotionalconsumereradecidedwhatkindofproductsproductionmanagementservicest

15、oprovidewhatthepowersarenotpartofabusinessitisconsumersmeasuringthevalueofenterpriseefficiencytheexistenceofthedecisionshiftstothehsofcustomerstheenterpriseshouldcatertothecustomervaluetosatisfycustomersindertogetasmucha

16、spossiblefromthecustomer“moneyvotes.“TheCSstrategyisthemagicweaponfwinningsuchavote.SecondcustomersatisfactionthemainstepsinmarketingstrategyFirsttoestablishthelevelofcpateculturecustomercentriccustomerinterestsfirstcust

17、omersatisfactionasthegoalofphilosophy.CStheyinthecustomerreferstointernalstaffexternalcustomers(includingdistributswholesalersagentsthefinalconsumerrawmaterialsupplierspartnersetc.)customersatisfactionincludingstaffexter